This TV station project was designed to bring out the best in its staff through appealing to and stimulating their sense of creativity in numerous ways.
Staff working in television stations work long hours and are called upon to create, and continue to create, new interesting and exciting ideas on a consistent basis. As in most modern companies the ability for these staff to do just that makes or breaks the station. And a working environment that inspires rather than hinders creativity makes an enormous difference not just to quality of out put of existing staff but to the attraction and retention of new talent. This TV station project focused on the world of music and games to create a high-trend environment, combining work and entertainment in the same area.
Marcap, a Brazilian company specialising in the management and implementation of work areas, was responsible for the design. Their response to the brief was to deliver a dynamic and innovative television studio for the music and games world, based on four pillars: cooperation, sociability, learning and focus. These pillars are types of activities that people working in any knowledge or service industry generally participate in order to complete their work. People require space that reflects their need to do all these activities. In the past companies generally provided space that fostered one type of activity, the ‘focus’ pillar. Desks within cubicles are great if you need to spend a lot of time doing concentrated work. Unfortunately creativity and innovation is better fostered when spaces encourage the other activities of
learning, cooperating and socialising.
In order to integrate the whole team, Marcap divided the area into three sectors:
- The warehouse area
- The area of decompression
- The outdoor garden
At first, the focus is to work with micro-glass cells, which facilitate communication and an overview of the teams from different areas. On the floor a combination of materials was used to separate the areas with a wood deck in some parts and complemented by the Copacabana-style mosaic in another area. These were said to highlight the “Brazilianness” of the company.
The decompression area, as the name implies, was created as a space to relax where people could stimulate creativity. For this, the team created an arcade feel and decorated the space with posters and traditional Portuguese hydraulic tiles. These mix fun and modernity in the same environment.
The third environment is an outdoor Zen-inspired garden, an oasis of peace and tranquillity amid the hectic environment of the TV studio. Water and a landscape design enhance the green surroundings and brings certain moments of relaxation and concentration. Sofas with printed cushions are arranged on a cement deck share space. Focus can take place in the floating plastic bubble, which gives the impression of being able to walk on water but can also simply be used to relax within.
