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Interview: The Designers
Issue 43 - July 2008

The creative minds behind the furniture we use have to grapple with human, organisational and business needs, and that's before even worrying about colours and materials. Ashford Pritchard goes in search of the spark of inspiration.

The human approach
"There is no such thing as a perfect chair," insists Niels Diffrient. This is somewhat surprising coming from the man who is known as one of the founding fathers of ergonomics and spent seven years developing the ultimate sitter-friendly Freedom chair. "The human body was principally designed to stand up or sit down, so really we will never reach perfection when it comes to a seat," he explains. In a short and simple sentence, Diffrient has captured the essence one of the key challenge that consumes furniture designers: creating products that overcomes the shortcomings in human biological nature.

The human being's needs are also central to James Ludwig's approach. "People spend too much time at work not to love it. Surprisingly, this is often ignored as a key "quality of life" element." says Steelcase's director of design. By understanding the relationship between people and the materials that surround us, Ludwig believes that furniture designers can enable something beyond a product. "It's really about creating experiences and understanding how people respond to the physical world."

Optimising the workplace
Organisational requirements figure strongly in Mark Pennigton's approach. The design director for Formway says "Our work and focus is about people's potential." He acknowledges that, beyond satisfying the end-users who occupy the seat or desking system itself, good design must take the organisational needs into account. "People are an organisation's most valuable asset. You want to maximise the performance of that asset, by offering solutions that are flexible, adaptable and adapt to multiple configurations."

Designers themselves are having to adapt to the pace of change, both technological and demographically. For the first time, workplaces are seeing four generations sharing the same space. Factoring the talent crunch into the equation, and suddenly the changing workplace is another element dictating design. "Today, we have a young, very verbal employee who likes to sit together with teammates. These are people who are technologically very astute, they are listening to their iPods, using their iPhone and working on their laptops at the same time," according to industrial design luminary Carl Gustav Magnusson.

This need for technical and social connectivity led him to develop Marketplace, a new system that aims to enhance interaction among workers. Yet, beyond the bells and whistles of the finished product, he also highlights that the manufacturing and installation stages were central to his design proposition. "It's simple arithmetic," Magnusson insists, "fast installation and manufacturing has a huge impact on cost."

 



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Counting the cost
As furniture is increasingly perceived as a human and business solution, designers are incorporating business needs into their creative process. The soaring cost of real estate was central to the creation of the District series, says Steve Verbeek, Director of Design, Teknion. "Facility managers are asking how they can comfortably fit more people into less space. We tried to analyse how people really use their workstations. "This analysis led to a more streamlined system that allocates space by task and need. The corner space needed to accommodate the old bulky monitor disappears, as nearly all companies now use flat screens.

Ludwig also acknowledges that there are more and more constraints on the design of workstations. "Changes in real estate follow changes in our world. Of course we're working to enhance a company's overall productivity and performance." Juggling all these needs however, does not mean that the individual is subsumed. "At the same time we must never lose sight of the human experience and ultimately trying to improve it," he says.

Common threads
Improvement, and an iterative approach to design, is something that occupies the mind of Paulo Orlandini (of design collective duo Lucci+Orlandini). "Every day we are facing a battle to improve small details, to solve problems," he says. The fact that his latest designs from Italy are manufactured and sold primarily in Greater China and Asia does not phase him in the slightest. "The gaps between the different sides of the world are becoming smaller and smaller."

This is a common point raised by the designers, that the differences between markets are diminishing. "We're designing globally, and we're finding that the issues that people have in different place will be the same, but to different degrees," says Verbeek. Similarly, the topical issues affecting the designs of office furniture are universal.

The speed of technology is one of these, especially for workstations where the CRT monitor switched to the flat screen, to the laptop and with new technologies threatening to breakthrough all the time. Environmental issues also take precedent for many of the designers, as Pennigton underscores when discussin importance of eco-friendly design in today's worldwide marketplace: "When you start designing for global markets the volumes are incredible and therefore any negative effects such as waste are also far greater."

R
eaching the summit
Haven risen to the pinnacle of their profession, what inspires or drives these designers to keep going back to the drawing board? Orlandini faces his task almost as a mountain to climb: "The challenge is to improve our design, step by step. To develop products technically, aesthetically, ergonomically, functionally, environmentally, only by this method can we truly get better."

Ludwig cites the shared process of innovation with his team as inspiration. "Our diverse backgrounds and the sharing of physical, visual and cultural experiences make our collaboration rich and allow us to craft a design language that speaks to the evolving cultural landscape."

Perhaps the most inspiring message however, comes from the admirable Niels Diffrient who, at an age when most of us are playing golf or relaxing in our gardens, is anxiously shepherding his latest chair design through a tooling and manufacturing development stage that will take up to one year. "Virtually all of us sit for work, and it's a cause of a lot of health problems. It's a really a profound challenge to build a good chair. I feel challenged, and I feel satisfied to be able to create a product that does a real service to people." RFP


   
ISSN 1994-9464
Key title: RFP magazine
Abbreviated key title: RFP mag.


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