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Interview: The Designers
Issue 43 - July 2008
The creative minds behind the furniture we use have to grapple with
human, organisational and business needs, and that's before even
worrying about colours and materials. Ashford Pritchard goes in
search of the spark of inspiration.
The human approach
"There is no such thing as a perfect chair," insists Niels Diffrient. This is somewhat
surprising coming from the man who is known as one of the founding fathers of
ergonomics and spent seven years developing the ultimate sitter-friendly Freedom
chair. "The human body was principally designed to stand up or sit down, so really
we will never reach perfection when it comes to a seat," he explains. In a short and
simple sentence, Diffrient has captured the essence one of the key challenge that
consumes furniture designers: creating products that overcomes the shortcomings in
human biological nature.
The human being's needs are also central to James Ludwig's approach. "People
spend too much time at work not to love it. Surprisingly, this is often ignored as a key
"quality of life" element." says Steelcase's director of design. By understanding the
relationship between people and the materials that surround us, Ludwig believes that
furniture designers can enable something beyond a product. "It's really about creating
experiences and understanding how people respond to the physical world."
Optimising the workplace
Organisational requirements figure strongly in Mark Pennigton's approach. The design
director for Formway says "Our work and focus is about people's potential." He
acknowledges that, beyond satisfying the end-users who occupy the seat or desking
system itself, good design must take the organisational needs into account. "People
are an organisation's most valuable asset. You want to maximise the performance
of that asset, by offering solutions that are flexible, adaptable and adapt to multiple
configurations."
Designers themselves are having to adapt to the pace of change, both technological
and demographically. For the first time, workplaces are seeing four generations
sharing the same space. Factoring the talent crunch into the equation, and suddenly
the changing workplace is another element dictating design. "Today, we have a
young, very verbal employee who likes to sit together with teammates. These are
people who are technologically very astute, they are listening to their iPods, using
their iPhone and working on their laptops at the same
time," according to industrial design luminary Carl
Gustav Magnusson.
This need for technical and social connectivity led
him to develop Marketplace, a new system that aims
to enhance interaction among workers. Yet, beyond
the bells and whistles of the finished product, he also
highlights that the manufacturing and installation
stages were central to his design proposition.
"It's simple arithmetic," Magnusson insists, "fast
installation and manufacturing has a huge impact on
cost."
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Counting the cost
As furniture is increasingly perceived as a human
and business solution, designers are incorporating
business needs into their creative process. The soaring
cost of real estate was central to the creation of the
District series, says Steve Verbeek, Director of Design,
Teknion. "Facility managers are asking how they can
comfortably fit more people into less space. We tried
to analyse how people really use their workstations.
"This analysis led to a more streamlined system
that allocates space by task and need. The corner
space needed to accommodate the old bulky monitor
disappears, as nearly all companies now use flat
screens.
Ludwig also acknowledges that there are more and
more constraints on the design of workstations. "Changes in real estate follow changes in our world. Of
course we're working to enhance a company's overall
productivity and performance." Juggling all these
needs however, does not mean that the individual is
subsumed. "At the same time we must never lose
sight of the human experience and ultimately trying to
improve it," he says.
Common threads
Improvement, and an iterative approach to design, is
something that occupies the mind of Paulo Orlandini
(of design collective duo Lucci+Orlandini). "Every
day we are facing a battle to improve small details,
to solve problems," he says. The fact that his latest
designs from Italy are manufactured and sold primarily
in Greater China and Asia does not phase him in the
slightest. "The gaps between the different sides of the
world are becoming smaller and smaller."
This is a common point raised by the designers, that
the differences between markets are diminishing.
"We're designing globally, and we're finding that
the issues that people have in different place will be
the same, but to different degrees," says Verbeek.
Similarly, the topical issues affecting the designs of
office furniture are universal.
The speed of technology is one of these, especially for
workstations where the CRT monitor switched to the
flat screen, to the laptop and with new technologies
threatening to breakthrough all the time. Environmental
issues also take precedent for many of the designers,
as Pennigton underscores when discussin importance of eco-friendly design in today's worldwide
marketplace: "When you start designing for global
markets the volumes are incredible and therefore any
negative effects such as waste are also far greater."
Reaching the summit
Haven risen to the pinnacle of their profession, what
inspires or drives these designers to keep going
back to the drawing board? Orlandini faces his task
almost as a mountain to climb: "The challenge is to
improve our design, step by step. To develop products
technically, aesthetically, ergonomically, functionally,
environmentally, only by this method can we truly get
better."
Ludwig cites the shared process of innovation with his
team as inspiration. "Our diverse backgrounds and the
sharing of physical, visual and cultural experiences
make our collaboration rich and allow us to craft a
design language that speaks to the evolving cultural
landscape."
Perhaps the most inspiring message however, comes
from the admirable Niels Diffrient who, at an age when
most of us are playing golf or relaxing in our gardens,
is anxiously shepherding his latest chair design through
a tooling and manufacturing development stage that
will take up to one year. "Virtually all of us sit for
work, and it's a cause of a lot of health problems. It's a
really a profound challenge to build a good chair. I feel
challenged, and I feel satisfied to be able to create a
product that does a real service to people." RFP
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ISSN 1994-9464
Key title: RFP magazine
Abbreviated key title: RFP mag.
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