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A sound design concept
Issue 33 - August 2007



Creating a visually attractive, yet technically capable design for AMP radio studio required a team effort between all project stakeholders involved.

Airtime Management and Programming Sdn Bhd (AMP) is the radio network arm of Malaysia’s largest broadcasting conglomerate Astro All Asia Networks, which also broadcasts satellite television, and provides services such as broadband, enhanced multimedia and interactive services across South East Asia. AMP’s terrestrial radio stations include the top rated networks for the Malay, Chinese, English and Indian language formats.

space pressure
AMP acquired additional radio stations in late 2005, increasing the pressure on the studios available at the radio broadcast headquarters at All Asia Broadcast Centre, Technology Park Malaysia just outside Kuala Lumpur. As Bala Murali, Project Manager, AMP points out, “we now broadcast nine live formats and eight non-live formats from the facility.” The additional broadcast work meant that there was a need for back-up studios, voice-track studios and additional space for the stations.



With the main headquarters being shared by different divisions of the parent company Astro, the first issue was securing the space necessary to accommodate the studios. “Originally we worked with lots of different design variations, firstly with the concept of incorporating an exhibition space, but there was no room for us”, says Bala. Understandably, other departments were hesitant about sacrificing space, and overcoming this hesitancy was the first step for the project.

In the end, AMP came to a compromise with their neighbours. The dedicated AMP second floor reception area and shared meeting and store rooms, located just outside the lift lobby, would be sacrificed for the new studios. As Bala says, “We took one of their storerooms and meeting rooms in front of their offices, and moved our reception function to the corporate reception area at the entrance of the
building.”

design-it-yourself
Due to the nature of the facility, AMP took responsibility for the initial layout plans themselves, Bala describes the challenge: “We wanted to maximise the space we could get from the foyer of the lift. But we needed to take occupancy health and safety laws into account, maintaining proper distances for people to get access and egress.” Over 40 drawings had to be created to ensure that these issues were dealt with before a suitable plan could be confirmed.

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The principle reason this part of the design stage was kept in house, according to Bala, was because of the technical issues specific to the creation of radio studios. However, AMP were keen to create a strong visual impact in the space, so when tendering the contracting projects they included the need for a professional design firm to create a killer concept for the studios. “We decided when putting together the brief that we wanted a transparent concept. We put that out to tender and after one month three companies had applied”, says Bala.

Combining the design concept with the technical requirements of a radio studio was perhaps the greatest challenge for the project.

breaking the brief
Intan Mokhtar, Creative Director, SL+A Sdn Bhd, A member of the Steven Leach Group, explains that “the brief for us was to create the design concept for the studios. They had previously created a radio station for a very young Malaysian audience and they asked us to use this as a benchmark. It was created for a young, hip audience, so we thought, if they’re ready for this we’ll give them something more.”

Jamie Wong, the Senior Designer who worked on the project, made a conscious decision to push the boundaries of the surrounding environment, which was a traditional staid corporate facility in “shades of black and grey”. Mokhtar explains "we could have come up with something expected, but we went in with the concept that this is going to be the heart of AMP, you need colour, you need energy.” Driving the visual element was their primary role, she says, “AMP specified the technical issues very clearly, they basically incorporated our design into theirs and vice versa. Our role was to ensure the design element was carried through.”



acoustics
Combining the design concept with the technical requirements of a radio studio was perhaps the greatest challenge for the project. Each studio is placed on its own isolated floor platform, to ensure vibrations would not carry between the rooms. The wall structure was also vital, a multilayered system of 16 mm and 20 mm cement sheets, with special rubber panels and vacuum buffers. The glass used to maintain the transparent effect is vacuum packed, and special acoustic materials were imported to ensure the sound integrity of the space.

improved ergonomics
Besides the acoustics and visual impression, ergonomics for the people using
the space was a big issue for the client. For example, Mokhtar explains “AMP specifically asked for a hydraulic studio table, so the DJ has the option of standing up. It’s designed to swivel but allows the operator to still manage all the control panels.”

The radio broadcast consoles themselves were also redesigned to improve usability. “We studied, we called three of our DJs together and asked them: which buttons do you normally press?”, says Bala, “So instead of pressing five to six buttons in order, we programme one macro button to do all those steps.” This enabled AMP to simplify the broadcast console, reducing the space requirements for the studio table. This new generation of consoles were designed by Lawo AG in Rastatt, Germany in collaboration with AMP.

knowledge led design
Creating a top quality radio studio requires highly specialised knowledge and
acoustic design experience. This is because “there are no set standards,”
explains Bala, “each studio’s acoustics is configured to how the sound engineer or designer wants it to be.” However, he continues, the end goal was more than just an old school studio, “we want something that gives a ‘big bang’ to people who come out of the lifts”. In order to achieve an integrated design, successful collaboration with good partner ensured the best possible end product. As Bala says of the interior designers, “they came up with a first class job, we got what we wanted.” RFP


We could have come up with something expected, but we went in with the concept that this is going to be the heart of AMP, you
need colour, you need energy.
   
ISSN 1994-9464
Key title: RFP magazine
Abbreviated key title: RFP mag.


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